Tuesday, June 10, 2008

Singtel tapping on the iPhone Frenzy for marketing purposes?

I was randomly checking out on how to do go about reserving an iPhone without having to go down and queue for it onthe first day of its launch in Singapore.

And to my horror, I chanced upon this blog which once again confirmed my constant belief that Singtel is as inefficient as it used to be.

A summary of what the blog entry:

Firstly, this person, like i was, excitingly went into the Singtel iPhone reservation website.
(You can click on the link. although i strongly advise you not to, as you will realise how stupid you actually are and how much precious time you have actually wasted after clicking on the link. Just continue reading on first.)

So this was what was shown on the main page.
(Click to enlarge)

So this person clicked Yes.

Directed to the next page.

Where have to go through all the hussle filling in your correct details and information.

Whne you finally click NEXT, thinking all that trouble is finally over,
and you will see the confirmation of your iPhone reservation.

However, Singtel will disappoint you by showing you this page:

"Currently iPhones can only be reserved at at your local hello! store.
Please don't forget to bring your personal identification documents..."

It just make you feel cheated.
All the good fifteen minutes was wasted?!

I feel like saying, HELLO hello! stores.
Why was this page set up int he first page huh?
Stop doing illogically things to waste Singaporeans' time can?
Don't you know how busy and hectic a Singaporean's life can be?
Time to grown up Singtel.

Furthermore, many will be asking this question,
"Will Singtel be the only one that will get the iPhone?"
My answer is " No! to a certain extent."

Singtel may get to be the sole distributor.
Or they may just get to be the first mobile operator to bring iPhone into Singapore. But the iPhone will never get to be as exclusive as it was when it was first launched in US.
This is because Singapore forbids the locking of SIM cards to a certain mobile operator.
So no worries.
Everybody do not need to switch the inefficient Singtel.
(provided that everybody wants a 3GiPhone.)
But I don't see why anybody wouldn't want it. At least not now.